A good story is the most powerful thing a brand owns.
A sense of place
We borrow a word from the wine world: terroir - the idea that a wine tells the story of the place it came from, its soil, its season and the hand that made it. We believe brands work the same way.
The best ones aren't built on borrowed language or trend-chasing. They're rooted in something real and specific: a history, a landscape, an obsession, a point of view. Our job is to find that something, and to make sure it runs through everything - from the back label to the boardroom, from a single tasting note to an entire brand book. A story of place. Particularly, your place.
By way of introduction
Meet Gosia
A brand builder, story weaver and wine lover, Gosia has spent over a decade telling stories for brands that take their craft seriously.
After an MA in Journalism from the University of Cape Town, she followed her nose to France for an MSc in Wine Business at the Burgundy School of Business - both earned cum laude. She's WSET Level 2 qualified, a graduate of the Michael Fridjhon Wine Judging Academy, and was named Veritas Young Wine Writer of the Year in 2015. Her thesis documentary, Generation Wine, won Best Wine Documentary at the International Oenovideo Festival
in Paris.
But credentials only tell you where someone's been.
What Gosia does best is the thing that can't be put on a certificate: finding the thread that runs through a brand, and pulling it until the whole story comes into focus.
Meet Kent
Born and bred in Cape Town, Kent grew up with a love of words, the open road and a good table - the makings of a hospitality and lifestyle writer if ever there were.
She trained in advertising (and won a Loerie for her trouble) before finding her stride in content and digital storytelling, building a decade of experience across travel, hospitality and lifestyle brands.
Now Gosh!'s senior copywriter, she brings a knack for capturing brand voice and crafting content that's thoughtful, distinctive and true to character.
Gosia’s story
It started with a sip of wine.
I was twenty-two, on exchange at Sciences Po. in Paris, when my best friend and I signed up - on a whim - for an evening class called French Terroir Wines & the Global Market. It had "wine" in the title, which, to a student, was enticement enough. What we got was two young lecturers who marched us straight out of the classroom and into the city's bars, where they poured us some of France's finest. From that first glass, I had one question: Could I make wine my business?
Turns out I could - though it took a few turns to get there, including a scholarship to study an MSc in Wine Business in Burgundy, where I learned, fairly quickly, that I'd arrived knowing approximately nothing about wine (like Chablis is Chardonnay, for one).
Back home in the Mother City, I cut my teeth as a fresh-off-the-boat marketing manager at a rather goaty wine farm. It didn't take long to spot the gap: wineries had tight budgets and big ambitions, and what they needed was someone who could step in on the small projects and the large ones alike - without the overheads of an agency.
So I decided to be that person. Not an agency. A consultant. A speedboat among the tankers.
I started Gosh! in 2018, and haven't looked back. Nearly a decade on, I've worked with some of South Africa, the UK and the US's most storied wineries - and, as so many of those clients turned out to have hospitality offerings of their own, a natural step into luxury hospitality followed. The remit has grown; the ethos hasn't. I still want to be that speedboat.
And then AI arrived. I started noticing some of my favourite brands getting lost in the mire - their voices flattened into the same generic, faintly robotic hum as everyone else's. I'm a fervent believer in the power of a story told properly, in the right words in the right order. So that's what I'm here to do: help you take control of your story - and guard it.
Our values
Story over noise
Craft over volume
In an age of infinite, instant, automated copy, a real
voice is the rarest thing a brand can have.
We help you keep yours.
We work with a deliberately short roster, because the good stuff takes care, time and genuine attention. We'd rather do a few things exceptionally than many things adequately.
Storytelling is the oldest form of communication, and still the most persuasive. We believe a clear story will always outlast a clever campaign.
Human over generic
“Gosia has been a huge asset in assisting the Spier marketing team with a broad range of copywriting needs. She is always professional and engaged, and delivers excellent, strategically considered, fresh and quality writing. She knows wine and how to dial up or down the technical terms for different audiences and channels. She is able to adapt to different briefing styles and content requirements while maintaining on-brand tonality and content. Gosia is a pleasure to work with.”
— Kathryn Cilliers, Marketing Director at Spier Wine Farm