How we work

Just like every brand, every brief is unique. Gosh! works across two core disciplines - strategy and storytelling - and most projects draw on both. We'll help you figure out which you need, then shape a quote around exactly that. No fixed packages, no padding; just the right work for where your brand is now.

Our Services

Stategy
ZAR 0.00

Get the thinking right, and everything else follows

Strategy is the groundwork - the part most brands skip and later regret. Before a word is written, we work out what your brand actually stands for, who it's speaking to, and what sets it apart. From brand foundations to content calendars to naming, this is a structure you can build on, and a clear, considered blueprint for everything that comes next.

Take your pick from:

  • Marketing Consultation

  • Brand Story Book (includes a 2-hour brand workshop and a written brand foundations document covering brand story, value stack, elevator pitch and positioning statement)

  • 12-Month Content Calendar (includes key dates, topics & campaigns + feedback session)

  • Brand Naming & Ideation (minimum 3 names & rationale)

  • Wine Club & Membership Strategy (research, positioning, naming & narrative identity)

Storytelling
ZAR 0.00

From back label to brand story - words that work as hard as you do

Once the strategy's in place, the storytelling brings it to life. This is the writing itself - considered, distinctive and unmistakably yours, in whatever form your brand needs. Whether it's a back label read by thousands or a press release that needs to land, every word is chosen with intent. A journalist's eye, a strategist's discipline, and a genuine ear for your voice. Take your pick from:

  • Copywriting

  • Copyediting

  • Social Media Post

  • Blog

  • Trade Presenter

  • Newsletter

  • Back Label

  • Press Release

  • Articles / Editorials

We charge by the task where the task is clear, and by the hour where it isn't. Defined pieces - back labels, newsletters, press releases - carry a set fee, so the cost is known upfront and you never pay for our writer's block. Strategy and consultation, being moving targets, bill hourly.

For our full 2026 rate sheet, or to discuss a project, get in touch.

Rates