WORK
Examples of Work
I create strategies, copy, websites and content for wine businesses.
My work is continually evolving with new examples available. For more recent work, please contact me.
Below’s an edit of some of my favourite work to date.
Copywriting
LONG FORM WRITING
Explore a selection of Gosh! Wine Marketing's long-form writing projects, spanning a range of clients, from the premium Napa Valley brand, Seven Apart, to the sustainably-minded Spier Wine Farm. As a journalism-educated writer, I am adept at adjusting to varied brand tones based on client needs. The articles featured on Port2Port, a premium online wine retailer, showcase my distinct voice. As a regular contributor, I was responsible for developing topics from inception to completion. These pieces were prominently featured in Port2Port’s weekly newsletter, reaching an audience of over 100,000 wine enthusiasts in South Africa.
CLIMATE CHANGE IN THE CAPE WINELANDS |
FROM ASSYRTIKO TO ZINFANDEL
A GENERATIONAL CROSSING |
VRIESENHOF VINEYARDS
FRANKLY |
RAATS FAMILY WINES
Short and long form examples
I specialise in both short and long form copywriting, including newsletters, social media snippets, press releases and harvest reports.
One of my favourite tasks is writing a back label. I relish the fact that a short paragraph will be eternal and read by many eyes, so I put meticulous attention into every word used to ensure it encapsulates the entire brand story.
Graham Beck
For over five years, Gosh! Wine Marketing has expertly crafted content calendars, conceptualized campaigns, and executed copydecks for Graham Beck. Our partnership continues to thrive, celebrating each vintage with compelling storytelling.
NEWSLETTERS, TASTING SHEETS & SOCIAL MEDIA POSTS
BRAND STORIES & WORKSHOPS
Serving as a consulting brand strategist for US-based digital wine marketing agency, Highway 29 Creative, I've collaborated with the founder, Simon, over the past three years to develop a unique Brand Messaging Workshop. I have facilitated over 25 workshops, culminating in the creation of brand books for premium wineries in Napa and Sonoma. Our distinguished clientele includes renowned names such as Joseph Phelps, Wente, Sequoia Grove, Seven Apart, Graham Beck US, and Groth. For more information, please contact me or click to learn more.
PAUL CLUVER FAMILY WINES
As a brand strategy consultant for the successful U.S.-based wine marketing agency Highway 29 Creative, I routinely conduct two two-hour brand workshops. These interactive sessions are the fertile ground from which I cultivate comprehensive brand narratives and impactful positioning statements. This content culminates in an insightful brand book tailored specifically for our clients. This meticulously crafted copy is then strategically deployed across a multitude of platforms, encompassing social media, websites, and newsletters, to ensure a unified and compelling brand presence. Paul Cluver Family Wines stands as a testament to this process.
Features
Recent article features in Woolworths Taste Magazine
Gosh! Wine Marketing featured in August 2019 Woolworths Taste Magazine
Click to read
Pop psychology?
Feature article written for Woolworths Taste Magazine, October 2019.
Click to read here.