IWSC & Club Oenologique | Marketing Strategy & Storytelling

Since 1969, the IWSC has set the global benchmark for wine and spirits - the "Olympics of the drinks industry." Working directly with the CEO and marketing team, Gosh! shaped the annual marketing and communications strategy, led international campaigns across trade, digital and media, and aligned editorial direction across the IWSC and its premium sister title, Club Oenologique. Pictured: the Top 50 Producers blogs, written for Club Oenologique.

Gosh! wrote a series of case studies for the IWSC, each one tracing how competition success became commercial success - new listings, retailer confidence, global growth. The brief: take a winning producer's story and turn it into proof. Clear, credib

Gosh! wrote a series of case studies for the IWSC, each one tracing how competition success became commercial success - new listings, retailer confidence, global growth. The brief: take a winning producer's story and turn it into proof. Clear, credible, and built to persuade the next producer to enter.

The International Wine & Spirit Competition - the world's oldest and most respected drinks competition, founded in 1969 - engaged Gosh! to sharpen and elevate its brand messaging. Following the same narrative-led workshop methodology used for clients

The International Wine & Spirit Competition - the world's oldest and most respected drinks competition, founded in 1969 - engaged Gosh! to sharpen and elevate its brand messaging. Following the same narrative-led workshop methodology used for clients like Joseph Phelps, the process distilled the IWSC's 55-year legacy into a clear, modern brand story: a defined character and problem, a value stack, mission statement, story pitch, positioning statement and a refreshed tagline - Competition. Connection. Community. Since 1969. The result is a complete messaging framework that gives one of the industry's most prestigious institutions a voice as considered as its reputation.

Gosh! redesigned and rewrote the IWSC's 2026 Entry Guide and Winners' Guide - two producer-facing documents that had drifted off-brand and needed elevating. The remit spanned both copy and concept: shaping the design direction, briefing the designer

Gosh! redesigned and rewrote the IWSC's 2026 Entry Guide and Winners' Guide - two producer-facing documents that had drifted off-brand and needed elevating. The remit spanned both copy and concept: shaping the design direction, briefing the designer and writing throughout, all to a tight turnaround.

Alongside the strategic work, Gosh! produced extensive content across the IWSC and its premium sister title, Club Oenologique. One such project: the Top 50 Producers series - consolidating winning producers' responses into polished editorial for Club

Alongside the strategic work, Gosh! produced extensive content across the IWSC and its premium sister title, Club Oenologique. One such project: the Top 50 Producers series - consolidating winning producers' responses into polished editorial for Club Oenologique, where editorial judgement met sheer volume. The full Top 50 Wine and Top 50 Spirits lists are live on Club Oenologique now.

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Graham Beck